Scoping outline with some definitions/explanations:

• https://medium.com/@esfecsko/generate-software-build-studio-brand-design-scoping-help-guide-4764fe821fa4

General Inspo:

• Dribble- dribble.com
• Behance- Behance.com
• Photos- Unsplash.com

Week 1-3: Mood boarding & Research

• Brand Research: Ask some questions to your client to get a better understanding of the brand. Preferably in the first week or two
  • https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider
  • https://www.bluleadz.com/hubfs/contextual_offers/brand_identity_worksheet/Brand_Identity_Worksheet.pdf

Week 4-6: Logo Exploration

• Feel free to use whatever design interface tool you prefer for this. It would be easiest if you can import your designs into Figma for quick feedback from others
  • I love watching Kel Lauren for inspo (not super informative but her vids are interesting) https://www.youtube.com/c/KelLauren

Week 7-8ish: Typeface Exploration

• This will be mostly up to you

Week 9-10: Illustration Work