Problem Identification

<aside> <img src="/icons/stopwatch_yellow.svg" alt="/icons/stopwatch_yellow.svg" width="40px" /> Worldwide, over 2.2 billion people are visually impaired, which often leads to them feeling excluded from social and bonding activities

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<aside> <img src="/icons/stopwatch_yellow.svg" alt="/icons/stopwatch_yellow.svg" width="40px" /> In worst cases, they can feel ostracized or ignored by their own families as bonding activities just fail to include them

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<aside> <img src="/icons/stopwatch_yellow.svg" alt="/icons/stopwatch_yellow.svg" width="40px" /> We decided to address this by remaking one of the most popular social activities - board games

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Market Research

<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> An analysis of 300 board games found on average that visual and physical accessibility is rated at 5/10

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<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> We propose a product that helps those groups and people be included in board games and have fun

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<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> Interviewed Prof Mona Minkara, a blind professor of bioengineering here at Northeastern

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Ideation

Brainstorming

• Want to encourage collaboration and bonding
• Can be played fairly by both sighted and visually-impaired people
• Tactile and auditory cues and input mechanisms
• No reliance on sight for gameplay

5-Minute Dungeon

• Players work together to place down the correct series of cards working against the clock
• Collaborative gameplay
• Visual cues that can easily be converted
• Relies on communication

Technical Development

Product Overview

Go To Market

In-Store Marketing

• Sell within Wegmans, partnered with Aira (company assisting with blind shoppers)
• Use braille on packaging for ease-of-use

Media Marketing

• Create website, minimize wordiness, use alt text to describe any pictures, do so efficiently
• Create commercial with Marilee Talkington, a blind actress and activist

The Team

Project Lead

Anuj Gajjar (he/him)

Team Members

Evan Harrison (he/him)

Ashnu Cassod (she/her)

Frank Anderson (he/him)

Preston Luh (he/him)

Anfisa Bogdanenko (she/they)