Problem Identification

<aside> <img src="/icons/code_blue.svg" alt="/icons/code_blue.svg" width="40px" /> Elementary school aged children have limited access to engineering-related toys which hinders their academic and interest development in that area.

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<aside> <img src="/icons/code_blue.svg" alt="/icons/code_blue.svg" width="40px" /> Technology has proved to benefit children’s development through a variety of ways but most toys also have a variety of detrimental effects like eye strain and social isolation.

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<aside> <img src="/icons/code_blue.svg" alt="/icons/code_blue.svg" width="40px" /> Gaps in the market include developmental toys that promote engineering concepts for kids early on; as well as toys that bridge the gap between technology, building and competition.

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Market Research

Pros of Existing Products

• Easy to assemble, with clear instructions
• Toy makes you think
  • “4th graders and engineers love this toy”
• Open-ended, allows room for creativity
• Introduces kids to electrical component that enhances the hands on experience

Cons of Existing Products

• Short playing times, not rewarding enough
• Very boy-focused market
• Does not actually teach kids, just tells them what to do
• Unable to purchase replacement components

Ideation

Design Goals

<aside> <img src="/icons/light-bulb_orange.svg" alt="/icons/light-bulb_orange.svg" width="40px" /> A toy that can be used multiple times, with different objectives each time

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<aside> <img src="/icons/light-bulb_orange.svg" alt="/icons/light-bulb_orange.svg" width="40px" /> A toy that has a teaching aspect; kids get to go through the action-consequence process

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<aside> <img src="/icons/light-bulb_orange.svg" alt="/icons/light-bulb_orange.svg" width="40px" /> A toy that has a lot of extra component pieces, or allows kids to build their own

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Technical Development

Skills & Practices Utilized

The team cultivated & implemented a multitude of skills throughout the course of the development process such as:

• CAD Development
• DC motors
• Continuous servos
• RF transmitters
• Arduino uno + 2 micros
• Buttons + joystick

Product Overview

Key Features

• Nano-pixel “eyes” within the head
• DC & Servo motors for various applications
• Magnets & Legos for attachment of various additional parts
• Wheels for easy movement
• Customizable moving parts
• RF Remote Controller

Go To Market

Interaction & User Design

• Product needs to catch a child’s attention
  • bright colors
  • customizable
  • collectible options
• Product needs to be durable and low cost in order for guardians to purchase for children

Packaging

• Packaging
  • blind boxes
  • catalog with all the different collectable options
  • limited edition robots
  • gender neutral packaging

The Team

Project Lead

Julianna Fusco (she/her)

Team Members

Kaden Du (he/him)

Michael Jurkiewicz (he/him)

Ines Sereno (she/her)

Alyssa Ulla (she/her)

Karen Zhang (she/her)